Experience Design

futurelab default header

by: David Armano

Experience Design is one of those things that if you ask 10 people what it means, you get 10 different answers.  Below is a presentation in which I attempted to define Experience Design within the narrower context of the digital medium as practiced within an agency setting.  It's not perfect and needs refinement—but since the presentation got over 3,000 views—I'm assuming there is interest in this topic.

Here's what Wikipedia has to say about Experience Design:

"Experience design is the practice of designing products, processes, services, events, and environments — each of which is a human experience — based on the consideration of an individual's or group's needs, desires, beliefs, knowledge, skills, experiences, and perceptions. An emerging discipline, experience design attempts to draw from many sources including cognitive psychology and perceptual psychology, cognitive science, architecture and environmental design, haptics, product design, information design, information architecture, ethnography, brand management, interaction design, service design, storytelling, heuristics, and design thinking. Another term for experience design is experiential design."

You've seen my deck.  I'll be looking to evolve the thinking over the next few months.  Question is—what do you have to say about Experience Design?

Original Post: http://darmano.typepad.com/logic_emotion/2007/06/experience_desi.html