by: Ilya Vedrashko
I was googling around when this set of AdWords came up (see if you can find the right search string yourself):
Google's own ad leads to www.google.com/adwords/tvads, the sign-up page for the pilot TV advertising program announced last month.
Original Post: http://adverlab.blogspot.com/2007/05/google-tv-ads-beta-sign-up.html