Fascinating facts – handle with care

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by: Dick Stroud

Nielsen//NetRatings has released research about the UK’s internet population segmented by age and gender.  If you want any proof of how age segmentation is a total waste of space it is this data.

Anybody who has spent 5 minutes researching how the over-50s use the Internet know that there is a massive difference between the over-65s and their juniors.

By lumping these totally different age groups together you end up with a conclusion about the 50-plus that is at worst useless but more likely dangerously misleading.

A little bit of free consultancy to Nielsen//NetRatings. When you next publish these numbers at least split the 50-plus into two age groups

Original Post: http://www.20plus30.com/blog/2007/05/fascinating-facts-handle-with-care….