AdAge: Transparency is Overrated

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by: Ilya Vedrashko

Eric Webber says he doesn't buy all this new-age transparency twittering and prefers his conversations with clients and publics fully clothed and not naked at all, thank you very much: "But it seems to me that all this talk of being "totally transparent" is overrated and takes things entirely too far. What's worse, it's just not honest." He's so getting shredded.

The one thing this whole deal about conversations brings to mind:

Perhaps because I've lived through the original perestroika (?), I'm wary about being irrationally exuberant over this one. I think the Cluetrain Manifesto and its derivatives really boil down to these few principles. My favorite one is about taking naps in the afternoon.

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