Science Daily Week: Advertising and Sexy Content

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by: Guy Kawasaki

Today’s Science Daily tidbit is that advertising during television programs with sexy content is less effective than during programs with no sexy content. This is the research finding of Ellie Parker and Adrian Furnham of the Department of Psychology of the University College London.

I loved this quote:

“The fact that recall of adverts was hindered by sexual content in the programmes suggests that there is something particularly involving or disturbing about sexual programmes….”

Then again, I Tivo everything, so television ads are largely irrelevant no matter when they run. It would be interesting to examine whether online advertising is less effective on sites with sexy content. The eyeballs are there, but are they distracted?

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