by: David Polinchock
The use of emerging technologies will continue to accelerate in 2007 as we scramble to find new ways to communicate to our audiences.
OK, this one is a no-brainer. Technology is now in every aspect of our lives and it's time to pull your head out of the sand. Even my Mom is becoming more technology savvy and the younger audiences will demand it. So, stop being afraid and start exploring what's out there. And remember to go to Emerging Technologies to see the latest technologies that we think are cool!
One interesting university test involves an OOH display that detects the presence of devices fitted with Bluetooth wireless transmitters carried by people walking past, such as cellphones and PDAs. Software agents then "bid" against one another to determine which adverts are then shown to those viewers. When that technology is out of the test phase, expect to see the entire concept of CPM being thrown on it's ear.
experiences, like the Target Installation at Union Square and other group interactive experiences that we'll be introducing in 2007.
Original Post: http://blog.brandexperiencelab.org/experience_manifesto/2007/01/prediction_3_te.html
