Is TV's Youth Obsession Backfiring?

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by: Dick Stroud 

This is an interesting article about advertising and age in the US.

This is one of the factlets from the article.

Advertisers will pay a premium for young viewers: $335 for every thousand people in the 18-to-24 age range that a network delivers. Viewers aged 55-to-64 are worth only $119 for every thousand, according to Nielsen Media Research.

Chuck Nyren has also written about this article and in addition looked at how the article’s headline changed as it was reported in different newspapers. What started off as an issue with youth rapidly changed into a problem for older people (e.g. Baby boomers piqued at TV’s youth obsession).

Definitely worth reading the article and Chuck’s blog (21st Nov).

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