Not All Boomers Are the Same

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by: Dick Stroud

Not all boomers (people born between 1946 – 1964) are the same and hence should be treated differently. Pretty obvious really?

Here is another version of the same fact: “Food manufacturers are not exploring the full potential of the baby boomers market and companies need to understand that this is not one homogenous group and adapt their products and marketing to target different categories of baby boomers”. I suspect those extra words will cost you a few thousand dollars.

Have a read about the report that is featured on Chuck Nyren’s blog.

The press release for the report has a marvellous quote: "Determine who is your target consumer”. Good grief – I would never have thought of that.

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