by: Ilya Vedrashko
Casual games taking place of daily activities, CNet/Reuters, August 14, 2006
According to a new study by Harris Interactive, "nearly half (49 percent) would play casual games rather than go to the movie theater, 32 percent opted for them over movies at home, and 37 percent chose them over watching TV."
Original Post: http://www.vedrashko.com/advertising/2006/08/data-casual-game-audience-preferences.html