Running TV Ads on Mobiles is Wrong Approach

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by: Lynette Webb

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Image from Flickr CC thanks to bikeracer
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I'm not sure I agree with this 100% but it's a good quote for provoking discussion. The reason I don't agree 100% is because it depends on the ad. Some ads (admittedly a very select few) are so entertaining, funny, thoughtprovoking etc that they're enjoyable. They're also usually quite short, ideal as something to dip in and out of when you've got a spare few mins. But the key is, it's got to be something people want. Can't be interruptive and getting in the way of what you're trying to do, like on TV 'oldschool' style. 

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