Cranfield Presentation on Co-Creation: Now Available Online

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by: Chris Lawer

I recently undertook a presentation at Cranfield on my research into co-creation.

This can now be accessed here together with the slides.

To view, just enter as a GUEST. The online presentation uses macromedia breeze and lasts for approx 25 minutes. Afterwards, there is an academic discussion on how to scope down my research.

Here are copies of the slides used, for unrestricted download.

Click here to download slides from presentation

Later this week, I shall be posting my follow-up blog to an earlier blog on co-creation. This will present a new model I have developed for firms to build enhanced capabilities / shift to an open outlook to become effective co-creators.

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