Written by: Alain Thys Discovered by: Ilya Vedrashko
Ever hear the story that you could pass for your exam as long as you put the books under your pillow? Apparently a number of major advertisers (like Coca Cola, Speedo and Nike) are taking a page out of that book by seriously investigating how they can become part of what you absorb while you sleep. Crazy ? Not according to Ivan Nydea and Nevin Fester at In-Sleep.
The technology is a little bit more complex than putting a book under your pillow, as it is explained here on eMarketer which is predicting quite a bright future for this nanobot based advertising which in a way makes brands "part of your dreams".
And if you think this is over the edge, check out eMarketer's report on Ancestral Advertising.
Original Post by Ilya: http://adverlab.blogspot.com/2006/04/in-sleep-advertising.html
