by: Karl Long
Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising.
Here’s some high points:
The market is a conversation
As I’ve said before, trust forms the foundation of the customer relationship and co-creation is the pinnacle:
Original Post: http://customersonfire.com/archive/edelman-on-the-future-of-pr-and-the-me2-revolution/
