SMS Window Auction

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by: Sebastian Campion

The exclusive department store ILLUM in Copenhagen recently launched an SMS-auction concept called Window Shopping.

Between March 2nd and 24th, the store is putting three luxury items on auction everyday. The items are placed in the window, facing pedestrians who can submit their bids via SMS.

The latest bids are displayed on plasma screens, so that people can follow the action in real time.


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