And the Winner is … China

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by: Alain Thys

My previous post on China is already out of date.  Last week AC Nielsen reported that Chinese shoppers visiting Europe spend a whopping $1,781 (€ 1413) per person per trip.  Interestingly, where their fellow-countrymen travelling to non-European destinations mainly bought cosmetics & designer clothes, Euro-visitors focused their spending on alcohol, perfume and tobacco.

Either way, the Chinese royally beat the record which was held by the Russians and Japanese, who according to Bain spend ca. € 1300 per trip. 

On a global scale, travelling Chinese are now also bigger spenders than the shopping afficionados from Japan.

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