Swedish furniture retailer IKEA and construction-firm Skanska has teamed up and launched a series of attractive apartment buildings throughout Scandinavia.
The BoKlok (literally: LiveSmart) apartments have been specifically developed for average-income families and are highly flexible and easy to decorate.
Furthermore, when buying a BoKlok apartment, the new owners receive a welcome gift that includes: inspiration and proposals for the interior decoration, a handyman that will assist when moving in and finally, a voucher for furniture and accessories at the local IKEA store.
Original Post: http://www.guerrilla-innovation.com/archives/2005/03/000383.php
