Challenge
Existing agency and media partners were unable to come with satisfactory responses to the challenge.
Response
Our associate created a communication strategy giving the show a constant flow of on- and offline exposure through:
- word-of-mouth (via a contestant website)
- viral videos
- publications
- press-tours
- dance master classes for journalists
- generation of gossip about contestants relations,
- …
This was briefed to various agencies and vendors supporting the client and project managed to completion.
The average audience share of the show was 3 times higher than the average share of the channel.
People
Olga Vaganova
