What Great Brands Do — Infographic

If you’re looking for inspiration and insight on how to build a great brand, this infographic is for you. It introduces the brand-building principles discussed in my bestselling book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. (Jossey-Bass.) Enjoy! Download! Share!

(PDF version)

Original Post: http://deniseleeyohn.com/bites/great-brands-infographic/

brand building, brands, Denise Lee Yohn
March 9, 2015

Denise Lee Yohn

Occupation: Brand-building Expert

Organisation: Independent Consultant

Profile

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass).

Website:

http://deniseleeyohn.com/

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