Scenarios for the Future of Social Media – #blogbus

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I put this presentation together at very short notice in order to facilitate assession organised by Orange Business Services for its clients. This isn’t therefore a piece of scientific research, far from that, but merely a few random thoughts put together, in the light of what my team and I go through on a daily basis as well as the conclusions from our visits in Silicon Valley (Sept 17-22, 2012) as part of the blogger bus tour (check for details as well as Twitter for the #blogbus hashtag).

We got invaluable feedback, visions and first-hand information straight from the horse’s mouth during that trip and this has been very helpful in order to put together this presentation.

Even 10 years after their first introduction (LinkedIn was launched in 2003!), there is still a lot of sniggering or at least doubts with regard to how social media can fit in the business space. Yet, we have established that many a company has successfully managed to use these tools (and the philosophy behind it) to integrate word of mouth marketing into their Marketing strategies. This has been the subject of quite a few presentations which I have uploaded on the and spaces, so I won’t touch on that in today’s presentation.

I will therefore take the fact that social media can be used for business for granted and jump to the part dedicated to the analysis of what I think could well be the future of social media.

note: for those who haven’t yet got to grips with the benefits of social media in business and how it can be implemented, please refer to my slideshare presentation entitled: useful social media: what social media platform for what purpose? available from our slideshare corporate space at

The good old days of web 2.0, the cluetrain manifesto, the pioneering days of the social web and social web marketing, those days are well and truly over. 8 years after the term social media was coined by O’Riley, and it may seem like ages ago in “Internet/dog years” actually. Yet… because we are missing these days doesn’t make any difference. The times have changed. let’s face the music and draw our conclusions from then on…

So what is the future of Web? Will the ‘non-searchable adjacent Web’ described by Geroges Nahon replace everything, therefore doing away with net neutrality and turning everything into a commercial space? Or will users flee en masse and start joining new social networks such as

Here are my thoughts in the following presentation which I will unveil today at midday in Paris in front of our customers.

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