Brand-As-Business Perspectives From Jim Stengel’s Grow

Jim Stengel’s book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies presents brand-building through the lens of ideals. This is very much in line with the benefits of the brand-as-business(tm) management approach – that is, how to use your brand platform as a management tool to fuel, align, and guide every task you undertake.

Here are some of the best brand-as-business bits from Grow:

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DLYohn Brand-As-Business Perspectives from Jim Stengel's GROW from Denise Lee Yohn, Inc.

Original post: http://deniseleeyohn.com/bites/2012/07/26/brand-as-business-perspectives-from-jim-stengels-grow/

branding, Denise Lee Yohn, presentations
July 29, 2012

Denise Lee Yohn

Occupation: Brand-building Expert

Organisation: Independent Consultant

Profile

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass).

Website:

http://deniseleeyohn.com/

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