(Here’s the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.)
Check out this video featuring photos and my notes on Tin Shed, Patagonia‘s new retail concept — and then check out my interview with head of retail marketing at Patagonia, Vickie Achee, which I posted a couple of days ago. She calls Tin Shed “a grand experiment” for the company and explains the thinking behind the concept.
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DLYohn Brand Experience Brief: Patagonia’s Tin Shed from Denise Lee Yohn on Vimeo.
recent brand experience briefs:
- ihop express – a fast casual concept from the venerable pancake chain
- Walmart.com – a shopping mall retail storefront for Walmart’s online business
- 77kids – a style lab in New York City’s Times Square for American Eagle Outfitters’ kids brand
(If you’re Interested in learning how to improve your in-store experience, sign up for a Brand Experience Day. We’ll head out into the field to experience retail concepts — good and bad — and then regroup to identify and apply the insights to your business. Learn more.)
Image by: www.patagonia.com
Original Post: http://deniseleeyohn.com/bites/2012/01/26/brand-experience-brief-patagonias-tin-shed/
