We're treating social media like Fantasy Football, Baseball etc. Except even those feel more like the real thing. Here are some social media fantasies vs. what I believe are the realities.
Fantasy: Social media shouldn't live in a silo, so we are adding these responsibilities to your existing job.
Reality: Day jobs will always win and moonlighting only makes you tired.
Fantasy: Let's use latest social platform X
Reality: They don't actually use latest social platform X, but they've read about it on a blog.
Fantasy: People love coupons!
Reality: People do love coupons! And they love you only as long as you give them freebies.
Fantasy: It's all just media.
Reality: It's actually about interactions—and media needs to work in tandem with those.
Fantasy: People need to be educated.
Reality: Online, people educate themselves.
Fantasy: It's another place where we can tell our story.
Reality: Participants care more about their story than they do yours. Stop deleting their comments.
Fantasy: They will tell friends!
Reality: Getting someone to tell a friend about you requires being remarkable. Are you?
My reality check for the day. But I'm not giving up—sorry.
Image source: nualabugeye