After cognitive decline, the physiological effects of ageing on eyesight are, in my view the most important for marketers to understand. Let’s be honest, it is a subject that most marketers don’t ever think about. This video makes a start to explain one facet of the problem – the decline in the eye’s ability to distinguish colour contrast. This article provides a much more detail explanation of the subject.
Image source: http://www.flickr.com/photos/liberato/200858281/
Original Post: http://www.20plus30.com/blog/2009/11/vision-and-ageing.html
