As many of you know, we’ve been experimenting with all sorts of new social media tools including crowdsourcing and co-creation, that have been coming at us all like a digital tsunami. There’s been quite a reaction. Last night, Alex wrote a great post offering his perspective on some of these issues. It’s worth a read. Here’s an excerpt:
As I wrote in BusinessWeek a few months ago: "The question for creative agencies is whether they can wake up, react to what’s going on, engage the crowd, and make themselves a part of the new reality."
This is not a new question that is exclusive to the creative industries but is a question that every business must answer.
Are you ready for the digital tsunami? What will do you to survive?
Original Post: http://www.johnwinsor.com/my_weblog/2009/09/how-will-you-survive-the-digital-tsunami.html