by: Matt Rhodes

I came across this set of slides from Joery Bruijntjes about PR 2.0. How the world of Public Relations has moved on from a traditional (1.0) world where journalists are the middleman, to a new (2.0) world where people create their own content. And how

For me the slides are a great overview of how to engage consumers and enter a conversation with them, it highlights the need to understand who they are and how to reach them. Take a look at the slides below.

Some more reading

 Original Post: http://blog.freshnetworks.com/2008/07/pr-20-or-how-to-engage-people-online/

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