by: Matt Rhodes

I came across this set of slides from Joery Bruijntjes about PR 2.0. How the world of Public Relations has moved on from a traditional (1.0) world where journalists are the middleman, to a new (2.0) world where people create their own content. And how

For me the slides are a great overview of how to engage consumers and enter a conversation with them, it highlights the need to understand who they are and how to reach them. Take a look at the slides below.

Some more reading

 Original Post:

Leave a Comment