by: Matt Rhodes
I came across this set of slides from Joery Bruijntjes about PR 2.0. How the world of Public Relations has moved on from a traditional (1.0) world where journalists are the middleman, to a new (2.0) world where people create their own content. And how
For me the slides are a great overview of how to engage consumers and enter a conversation with them, it highlights the need to understand who they are and how to reach them. Take a look at the slides below.
Some more reading
- The Art of Conversation – It’s About Listening Not Marketing
- When Private Details Become Part of Public Relations
- Why online PR matters as much as print or perhaps even more
- Lost In Translation [Public Relations]
- “The Conversation” Continues:
- The Art of Conversation – It’s About Listening Not Marketing
Original Post: http://blog.freshnetworks.com/2008/07/pr-20-or-how-to-engage-people-online/
