The Global Brain and Networked Innovation

futurelab default header

by: Dominic Basulto


A big hat tip to Satish Nambisan and Mohanbir Sawhney, who have just released The Global Brain. The book provides a roadmap for innovating faster and smarter in a networked world. Here’s a blurb from the book’s website:

To innovate more effectively, you must harness powerful new sources of creativity from both inside and outside your company.

You know that … but you also know that “one size fits all” approaches to network-centric innovation don’t work. The Global Brain helps you systematically identify and execute the right network-centric innovation strategy for your business.

Drawing on the experiences of the world’s most successful innovators, Satish Nambisan and Mohanbir Sawhney show how to identify the specific roles your company should play in innovation networks, the specific capabilities it must create, and the specific steps it must take to prepare. You’ll find practical guidance on every facet of network-centric innovation, from identifying opportunities to implementing metrics, enhancing operations to overcoming “not invented here” cultures."

Anyway, the two B-school professors (Nambisan is a business strategy professor at RPI and Sawhney is a professor at Kellogg) tackle terms like “communities of creation,” “innovation networks,” “open market innovation” and “crowdsourcing” — showing how they are all part of a bigger picture.

[image: The Global Brain]

Original Post: