SL: Socially Responsible Camping

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By: Ilya Vedrashko

I was preparing slides for the marketing 3 conference and hunting around Second Life's malls for a good illustration and by chance teleported to Caliente City Mall.

Not only is it one of the more best retail environments in SL, its creators are also employing a new (to me anyway) — and much cooler — form of camping. Instead of sitting in front of the slots, people are actually sweeping floors, cleaning windows or playing guitars. The place looks alive, the traffic grows, and the realism is striking. Genious.

Speaking of the conference — I'm traveling most of the week so not too many updates. I'll make up for it, though.