Relationship Between Agencies is Like Watching Porcupines Mate

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by: Lynette Webb


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Image from Flickr CC thanks to Kimba.
I just love this quote. Of course there are exceptions, and of course this is a comic exaggeration, and of course this is neither applicable nor necessarily representative of the views of agencies I’ve worked for. But I still like the quote. 😉
It comes from Dick Metzler, executive vice president, marketing, at DHL Express, reported in a May 2006 Admap article about the “Future of Communications Planning” by Jim Taylor. 

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