Estee Lauder Relies On 50-plus Women – Don’t Count On It

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by: Dick Stroud 

The BBC web site reports Estee Lauder’s disappointing financial results and cites the heavier marketing spend as the culprit.

It goes on to say: “Yet the company said it remained optimistic for the whole of its current financial year, citing increased demand for skin care products by the over-50s "baby boomer" generation.”

Recently I have been discussing the effectiveness of the company’s advertising with a group of 50-plus women and they were far from impressed. They thought the company’s vision of what older women were all about was a decade out of date – just a thought.

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