by: Ilya Vedrashko
"General Motors turned to 32 college students to come up with the best campaign to promote the new Chevy Aveo, which debuts this summer for just $9,890 — the cheapest new car in America.
All of the student groups raved about Facebook.com and MySpace.com — two wildly popular online community sites that, incidentally, have recently been trying to decide how best to implement advertising to target youths."
— Left Lane News
Of course, we all remember what happened last time GM turned to consumer-generated ads. And, somewhat offtopic, this is a really nice price for a new car.
Original Post: http://adverlab.blogspot.com/2006/06/gm-turns-to-students-for-advertising.html
