Jacob Nielsen's Eyetracking Study Considers AdSense Blindness

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by: Ilya Vedrashko

Jakob Nielsen has conducted an eyetracking study of webpages and is planning a series of workshops to share the results. "Is "text-box blindness" getting to be as bad as "banner blindness"? We don't know yet, but in our eyetracking study, users didn’t look at the Google ads in the right-hand margin of this page any more than they did banner ads."

Original Post: http://adverlab.blogspot.com/2006/03/jacob-nielsens-eyetracking-study.html

image: NN/g