Siemens Invents Video Labels for Food

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by: Alain Thys

If you thought narrowcasting and digital displays where the thing to focus on as a trendy marketeer, then think of this one.  Siemens has come up with a new type of electronically enhanced label which allows projecting video on the label itself.

Imagine going for eggs and actually seeing the chicken run around on the packaging.  Harry Potter ?  Long-term future ?  Not really, Siemens expects the product to be commercially available in 2007.

via Foodnavigator

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