by: Alain Thys
When you travel, you learn. And as I'm visiting Shanghai for the first time, I'm learning a lot (even though I'm only here for a day). One of the things I saw was a narrowcasting concept which I had never thought of to date and which I've dubbed elevatorcasting.
In short, what our Chinese friends have done is come up with small screens which fit between or next to elevators and display short burst advertisements (5-10 seconds only) which fit in the time-span you're waiting for an elevator. While still a recent development, you actually have them in many locations across town (on a 2 hour stroll I saw at least a dozen of them).
Typically the advertisements relate to stores and products which are available in the immediate viscinity yet I've also seen some very interesting adverts for mobile phones and cars (which works remarkably well on public screens without audio).
Let's start learning more from the Chinese.
Original Post: http://alainthys.blogging.com/blog/_archives/2005/7/11/1015606.html
