Just for fun, I started typing in "I hate (brand)" in Google to see what comes up. I then got curious about the findings for "I love (brand)." Here's the love/hate score for a random selection of brands.
While I was at it, I did a "passion buzz index" against the average number of comments for these brands (positive or negative). Microsoft, Walmart, Comcast and McDonalds are the big losers on the Love/Hate score. No surprise. (And yes, this is the random stuff I do when I'm procrastinating.)
| Brand | Hate | Love | L/H Score | Buzz Index |
| Linux | 3860 | 34,000 | 8.8 | 358.8 |
| 1170 | 22900 | 19.6 | 233.2 | |
| Microsoft | 16600 | 5990 | 0.4 | 214.1 |
| Apple | 696 | 16100 | 23.1 | 159.2 |
| McDonalds | 3540 | 2730 | 0.8 | 59.4 |
| Yahoo | 2800 | 2950 | 1.1 | 54.4 |
| Target | 438 | 4950 | 11.3 | 51.1 |
| Walmart | 4850 | 534 | 0.1 | 51 |
| Dell | 2410 | 2240 | 0.9 | 44.1 |
| Ikea | 469 | 3350 | 7.1 | 36.2 |
| Comcast | 1800 | 318 | 0.2 | 20.1 |
| Starbucks | 861 | 878 | 1.0 | 16.5 |
Big thanks to Christopher for helping me get this info into a table format!
