boomers

by: Dick Stroud

If you have woken, heard the news about the bungee stock market (now in plunge mode), seen the value of house and share portfolio plummet but are still feeling chipper – then have a read of these comforting words from McKinsey.

by: Dick Stroud

Chuck Nyren is now on a roll and creating audio-PowerPoint presentations like there is no tomorrow.

by: Dick Stroud

Forbes has an interesting article (s), some might say an idiots guide, to how to make money from Baby Boomers. If you don’t want to read the text, have a look at this slide show.

by: Dick Stroud

Tesco, the mega UK supermarket group, has just announced that it is pulling out of building an eco-town.Overseas readers - you really don’t want to know about eco towns other than to say it is a UK Government initiative that has created widespread anger and derision. Corporates who were daft enough to become associated with the project are now doing the proverbial rats and sinking ship trick.

by: Dick Stroud

Today the Office of National Statistics has released some data that comes to the most astonishing conclusion (cynical comment): Education plays a key role as to whether people have Internet.

by: Dick Stroud

Research undertaken by the Unilever Institute of Strategic Marketing and Synovate into older South Africans comes to some interesting but not surprising results. They are the same conclusions as in other parts of the planet.

It is a market crying out for marketers to target them with quality, age appropriate (not fuddy-duddy) products and services.

by: Dick Stroud

I recently had a most enjoyable lunch with Robert Berry Manor Marketing. Rob was the marketing controller with Bacardi Martini so he knows a lot about a subject most dear to my heart!

The reason we met was that Rob is doing a lot of work in researching the older market. I asked him what were his top five things about conducting a research programme with this age group. This is what he said.......

by: Dick Stroud

What a great sounding title? Maybe it’s a tad pompous? What it means is that as the sky falls in and the economic and financial structure of the West disintegrates, the old and the young will be affected in very different ways. This is the first of my muses about this subject. To begin with I thought I would amass some factlets about Europe’s stressed-out 18-34 year olds.

by: Dick Stroud

Thanks to Chuck Nyren for sending me this link to a map of my boomer future. Having looked at it I am not sure I want to go there.

by: Dick Stroud

Today is a good day. Today I know I am not alone. Today I can have a good moan in the safe knowledge that it is all a result of my birth year not an abundance of the misery hormone.