Boomers and Millennials have a different relationship with booze

Very often when you read research, purporting to show the difference in behaviour between generations, it is trite and pointless. Not so with this study by Nielsen about how New Zealand boomers and millennials consume alcohol.

I think the chart says it all

Certainly if you are a marketer in the alcoholic beverage business then these different behaviour have a lot of implications.

Boomers and Millennials

Read the original post here.

boomers, consumer behaviour, millennials
November 14, 2017

Dick Stroud

Occupation: Consultant, lecturer and writer
Organisation: 20Plus30

Profile

MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
A training course director at the Chartered Institute of Marketing
Visiting lecturer at the London Business School
Taught at the American University in London and Southampton Business School
Published a number of books, his latest being The 50-Plus Market
Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
Before running his own companies his career included working for IBM and PA Management Consultants
Passionate about: The different approach to communicate to the 50-plus market.

Blog

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About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.

Boomers and Millennials have a different relationship with booze