boomers

Much has been written about the evils of the boomer generation - most of it is nonsense. When a highly respected politician accuses Boomers of stealing their children’s future, his views deserve attention.

Android looks like it will be following in iPhone’s footsteps for sometime.

AARP recently created this trade video as a mechanism for overcoming the objections it receives from prospective advertisers regarding the targeting of the 50-plus market.

A new report from Pew that looks at issues surrounding the “generation gap”. I will not attempt to summarise the reports findings – it contains lots of charts, tables and stuff.

Each year a competition takes place, at Santa Clara University, called the Boomer Summit where start-up businesses pitch for a prize for the best business concept aimed at the Boomer market.

So where do our friends in the US see the future of Boomer ventures. These are the concepts of the five finalists:

by: Dick Stroud

It would seem that Tesla reckons that their Roadster sports car should be attractive to the older ‘green’ conscious 50-plus. Let’s hope the potential customers aren’t viewers of the UK’s favourite car programme.

by: Dick Stroud

by: Dick Stroud

by: Dick Stroud

Another day another Boomer conference.

This morning my inbox contained yet another press release about a “Boomer Summit”. The first few paragraphs contained the usual mandatory stuff demonstrating the importance of the older market.

by: Dick Stroud

Sitting in Kyoto gives you a different perspective on the world. It is all too easy to become insular and only take a UK perspective. Right now, wherever I look, it seems the world’s media’s take on the current financial mess is that Boomers will be the hardest hit.