How do you develop customer relationships that are strong and sustaining? How do you connect with people in meaningful, valuable ways? My new video in the series, Denise Lee Yohn Answers Your Brand-Building Questions, tackles this topic — take a look:
Learn more about developing strong customer relationships in my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.
Other videos in the series:
- Should we call out and directly challenge our competitors?
- How should we evolve or extend our brand?
Image via flickr