This is a podcast of a presentation that I gave last week to the Financial Services Forum during a conference about marketing to Baby Boomers.
It was an excellent event and I enjoyed meeting a couple of new people with interests in the ageing consumer - Martin Clarkson, Director, Elderberry Associates and Tom Hind, Director of Creative Content, Getty Images
Presentation to the Financial Services Forum from 20plus30
Enjoy the podcast. You can also download a PDF of the slides.