Mike Fox on Marketing at Facebook

What are some of the latest developments in Facebook marketing? How is Facebook changing the nature of brand-building?

These are some of the questions I cover in today’s interview with Facebook’s head of Global Vertical Marketing, Mike Fox.

Mike has been with Facebook since 2009, before that he was Vice President of Strategic Integration at CNN, and he’s also held marketing and brand strategy roles at Snapple, Sony, and a couple of advertising agencies.

Original Post: http://deniseleeyohn.com/bites/2012/08/16/mike-fox-on-marketing-at-facebook/

Denise Lee Yohn, digital marketing, Facebook, marketing
August 17, 2012

Denise Lee Yohn

Occupation: Brand-building Expert

Organisation: Independent Consultant

Profile

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass).

Website:

http://deniseleeyohn.com/

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