Great Way of Presenting Year-end Forecasts – Well Done JWT

Full marks to JWT for adding some humour to its year end forecasts for 2012. Don’t be fooled by the cartoon, the content is a bit scary. If you want the usual format you can view the slides.

JWT 10 Trends for 2012 Executive Summary

View more presentations from JWTIntelligence

Make sure you look at Trend 9 (Celebrating Aging). Not sure I agree with all the ideas but I doubt if they are that far away from what will happen.

Original Post: http://20plus30.blogspot.com/2011/12/great-way-of-presenting-year-end.html

aging population, Dick Stroud, forecast, JWT
December 18, 2011

Dick Stroud

Occupation: Consultant, lecturer and writer
Organisation: 20Plus30

Profile

MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
A training course director at the Chartered Institute of Marketing
Visiting lecturer at the London Business School
Taught at the American University in London and Southampton Business School
Published a number of books, his latest being The 50-Plus Market
Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
Before running his own companies his career included working for IBM and PA Management Consultants
Passionate about: The different approach to communicate to the 50-plus market.

Blog

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