- why the only way for brands to win is to create a new category or subcategory
- the difference between incremental vs. substantial vs. transformational innovation
- why researching your innovations with your target market is not enough
I have long admired Dave and, from the very beginning of my brand-building career, I’ve been deeply influenced by his thinking. It’s an honor to post this interview.
Listen to this post as a podcast:
- john gerzema on how to connect with today’s consumer
- jonathan salem baskin on the history of social media
- john costello on behind the scenes at dunkin’ donuts