Watch this video, because it’s worth watching. But don’t confuse social business with innovation. Social Business can lead to innovations—but it’s inherently about doing business in a more connected, open, transparent, collaborative, ethical, and ultimately human way.
All of which can affect the bottom line of your business. Sound innovative? Yes. The two are related, but not necessarily the same.
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Image by: David Armano
Original Post: http://darmano.typepad.com/logic_emotion/2011/02/sbiz.html