If You're Not Paying for It, You're the Product

• Occupation: Strategist / Planner

Profile

• Iqbal Mohammed is Strategist / Planner based in Munich, Germany
• He’s the winner of the WPP Atticus Award – for his whitepaper “The Elongating Tail of Brand Communication: An approach to brand-building incorporating long tail economics”
• He’s a regular speaker at conferences on the intersection of brand-building with social media
• While strategic planning is what he does for a living, his life’s work is a grand treatise tracing all of the known universe as a series of darwinian symphonies

Blog(s)

• MisEntropy
• The Elongating Tail of Brand Communication: An Approach to Brand-Building Incorporating Long Tail Economics

Twitter: @misentropy