New 50-plus Music TV Channel

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Vintage TV, a digital television channel aimed at viewers aged 50 and over will launch later this year with music pundit and broadcaster Paul Gambaccini its main presenter.

The Linkedin profile of the company’s CEO says that Vintage TV

is a first for British television —a multi-platform channel of exclusive video promos, original programming featuring iconic stars from the Forties to the Eighties, films, festivals and famous gigs, all carefully devised specifically for the over-50s.

The station, due to begin broadcasting on Sky and Freesat on 1 September, will also show new music videos for 500 songs recorded before the video age.

The sales spiel says

Unlike other channels”, he adds, “Vintage TV will offer a unique opportunity to advertisers to reach a vast, music-loving audience of mature, time-rich viewers who have hitherto tended to be either ignored or subsumed by the mainstream mass-market campaigns.

Here is what the BBC and Music Week had to say about the launch.

The countdown clock shows how long we have to wait for the channel to launch and also the ridiculous time in the morning I wrote this blog post. I wish them well.

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