My First Slidecast: Added Audio to Employing Your Customers for Fun and Profit or Design for Co-Creation

After the video of my presentation at Inverge 2 years ago has failed show up I have finally put an audio track on this presentation to provide a bit more context around my thinking and ideas. Amazingly, 2 years later the majority of the presentation still rings true and i believe the better companies can engage with customers in co-creation the more competitive they will be and the more meaning customers will derive out of these relationships.

Employing Your Customers for Fun and Profit

View more presentations from karl long.

Couple of things I mention that are not on the slides:

Putting the fun in functional: Game Mechanics in Social Media
The company that crowdsources using mobile phones that I mention is TheExtraordinaries.org
I also mention Uservoice, GetSatisfaction and Bright Idea related to crowdsourcing ideas.

Image source: Jacob Bøtter

Original Post: http://experiencecurve.com/archives/my-first-slidecast-added-audio-to-employing-your-customers-for-fun-and-profit-or-design-for-co-creation

B2C relationship, co-creation, customer engagement, Karl Long
February 14, 2010

Karl Long

Passion: Microbranding and Micromarketing for service based businesses
Organisation: Local Zing Inc.

Profile

Education and work marries Customer Experience, marketing, brand and business strategy, including a unique MBA in Design Management from the University of Westminster in London
Fascinated by the space created between customers and organizations – the customer experience intersection, if you will. Being a “traffic camera” at this intersection provides opportunities for innovation and creative solutions to the complexities within the consumer/company relationship
Specialist in customer experience design and information architecture
Enjoys: Mini Cooper, snowboarding, mountain biking and movies at high volume.

Blog(s)

THE OTHER SIDE OF CUSTOMER ADVOCACY?

Stefan Kolle 17/01/2025

YOU WANT TO BE LIKE DISNEYLAND

Stefan Kolle 10/01/2025

FROM MAD TO GLAD

Stefan Kolle 03/01/2025

About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.