Social Media and Collaborative Marketing

Shiv Singh from Razorfish has put a great presentation that highlights the value of social media as part of a collaborative approach to marketing. Shiv calls it Social Influence Marketing, but it’s essentially an approach to marketing that includes the customers in many of the activities.

Anyway, worth digging through this presentation, I love slideshare

Social Influence Marketing Trends

View more presentations from shivsingh.

Found via Center Networks

Image source: webtreats

Original Post: http://experiencecurve.com/archives/social-media-and-collaborative-marketing

influencers, Karl Long, social brands, social influence marketing, social media
January 26, 2010

Karl Long

Passion: Microbranding and Micromarketing for service based businesses
Organisation: Local Zing Inc.

Profile

Education and work marries Customer Experience, marketing, brand and business strategy, including a unique MBA in Design Management from the University of Westminster in London
Fascinated by the space created between customers and organizations – the customer experience intersection, if you will. Being a “traffic camera” at this intersection provides opportunities for innovation and creative solutions to the complexities within the consumer/company relationship
Specialist in customer experience design and information architecture
Enjoys: Mini Cooper, snowboarding, mountain biking and movies at high volume.

Blog(s)

THE OTHER SIDE OF CUSTOMER ADVOCACY?

Stefan Kolle 17/01/2025

YOU WANT TO BE LIKE DISNEYLAND

Stefan Kolle 10/01/2025

FROM MAD TO GLAD

Stefan Kolle 03/01/2025

About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.