5 Minutes with Bruce Nussbaum on the Evolution of Design Thinking

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Our next little chat is with Bruce Nussbaum, former editor at Business Week, advocate of Design Thinking, and provocateur of both designers and businesses. I was curious to find out if he felt that design thinking had evolved in the 2 years since he started blogging (or talking) about it. Here’s the chat: 

Picture of Brian Ling
Brian Ling

Occupation: Design Director 

Organisation: Design Sojourn Consulting

  • Award winning, multi-disciplinary industrial design leader
  • Specializes in strategic design and product realization programs that drive successful brands and businesses.
  • His passion is in creating Designs that are right for your customers, brand and business
  • He founded and currently runs Design Sojourn, a strategic boutique design agency.
  • Former Senior Design Manager at Philips Design leading their global portfolio of home cinema/entertainment products and Head of Industrial Design at Nakamichi
  • He currently lurks in Singapore, Sydney and occasionally China

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Design Sojourn

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