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The Good Old Recession and the 50-plus

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I have already referenced that I was talking at a conference in Switzerland about “Mature Marketing”.

You can now see and hear what I was saying by downloading this Flash version of the presentation. Enjoy – probably not the right word. Be worried – probably more appropriate.

Original Post: http://www.20plus30.com/blog/2009/09/good-old-recession-and-50-plus.html

 

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Dick Stroud
  • Occupation: Consultant, lecturer and writer
  • Organisation: 20Plus30

Profile

  • MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
  • A training course director at the Chartered Institute of Marketing
  • Visiting lecturer at the London Business School
  • Taught at the American University in London and Southampton Business School
  • Published a number of books, his latest being The 50-Plus Market
  • Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
  • Before running his own companies his career included working for IBM and PA Management Consultants
  • Passionate about: The different approach to communicate to the 50-plus market.

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.